Creative Director + UX Lead
Consumers don’t just drink one type of spirit, nor do they shop in 1 place for those spirits. How do we help the various houses capture the right data and the right place so that they can have a better understanding of the consumer?
Moet Hennessy Digital Garage. Interviewing users, creating prototypes, deploying those prototypes, learning, and repeating. This formula allowed the client and our team to quickly create a tailored CRM platform that engaged the user at every step of the consumer journey.
For the first time, the brand can now create better profiles of their consumer for all the various brands. This allowed them to better serve their customers.
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