![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/a2ea4f8f-ac67-415d-b001-655246b4efab_rw_1920.png?h=363a028f21da91cd45e44ad16e615873)
Role:
Creative Director + UX Lead
Problem:
Consumers don’t just drink one type of spirit, nor do they shop in 1 place for those spirits. How do we help the various houses capture the right data and the right place so that they can have a better understanding of the consumer?
Solution:
Moet Hennessy Digital Garage. Interviewing users, creating prototypes, deploying those prototypes, learning, and repeating. This formula allowed the client and our team to quickly create a tailored CRM platform that engaged the user at every step of the consumer journey.
Impact:
For the first time, the brand can now create better profiles of their consumer for all the various brands. This allowed them to better serve their customers.
Team:
Miranda Geraci-Yee
Cody Butcher
Erika Norman
Mitch Bernstein
Moet Hennessy Responsive Email System
![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/c600f4a6-4c44-4e5f-880a-44ee2a98b984_rw_1920.jpg?h=eddadee365c3631b3a959e55d25f1724)
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