![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/6e539f91-79c1-45f3-b1a4-a3e92dadf1d9_rw_3840.jpg?h=f7aeab0614063acebc561cc1fa6ef8a0)
Role:
Creative Director
Problem:
Engaging football fans with media is a fragmented experience that requires the user to use various video platforms. Ultimately, fans just want to watch the games, past or present.
Solution:
FOX Sports FIFA Highlight Machine. With the power of AI + 90k+ hours of archival + current footage, this experience allows fans to create, view, and share their highlight reels.
Impact:
Prolonged engagement of the fans on the platform and new analytics to inform the client
Team:
Sharon Christmas
MacKenzie Wyatt
Alex Jones
Patrick Graig
Steve Rechtman
- Initial Wireframes -
![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/80e8e144-d6a9-45f7-8b8b-3baa0b2597b6_rw_1920.png?h=3028e5a8f2f5a335f5c99e1ac9d3503a)
![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/09a07555-8b54-4edf-a394-05ba9757b4c8_rw_1920.png?h=8767692a7eef76612d3f953007072e44)
![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/7cf7b176-e7c8-4b6f-9580-0589919caf2d_rw_1920.png?h=1f0bfa5f53f75dde43eb4764a17a6515)
![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/b91406e1-aaaf-4a83-8a8c-f7548237d33e_rw_1920.png?h=b92608942a488180d7b358389ca3ee03)
- UI Design -
![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/63cbafee-f79d-46c5-aa75-f66a5124d736_rw_3840.jpg?h=126dcc8e41ccc4f11786d51352fe5afe)
![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/4b7517ae-96c3-4f69-8b32-6d2173f5ec16_rw_1200.jpg?h=fd9bf06bcba72a59d393f2dda844ecef)
![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/63f90c90-b3f2-4c74-ba6d-2e7c8b00a864_rw_1920.jpg?h=48fa69f03585b2e55e78bfdee80be93f)