Role:
Creative Director
Problem:
Engaging football fans with media is a fragmented experience that requires the user to use various video platforms. Ultimately, fans just want to watch the games, past or present.
Solution:
FOX Sports FIFA Highlight Machine. With the power of AI + 90k+ hours of archival + current footage, this experience allows fans to create, view, and share their highlight reels.
Impact:
Prolonged engagement of the fans on the platform and new analytics to inform the client
Team:
Sharon Christmas
MacKenzie Wyatt
Alex Jones
Patrick Graig
Steve Rechtman
- Initial Wireframes -
- UI Design -
