Do 1ne Thing Philly

Do One Thing, Change Everything Campaign (D1T) encourages all neighborhood residents to do one thing: get tested for HIV and HCV. The primary goal is to diagnose and link as many individuals as possible to care. Ensuring that people know their status is an important first step in reducing disparities in HIV and HCV infection. The Do One Thing campaign includes a large-scale social marketing plan developed with Uniworld Group and Clear Channel; massive mobilization of community leaders and local institutions to promote and destigmatize testing; and widespread HIV and HCV testing. This includes a block-based testing campaign and a partnership with a local federally qualified health center to offer testing to all patients. During the pilot phase, we hope to test 3,000 individuals, increasing the number of individuals undergoing HIV and HCV testing in the neighborhood by more than 15-fold.

Do One Thing, Change Everything was designed to inspire the residents of one Philadelphia zip code––with epidemic level HIV and HCV infection rates––to commit to one life-saving act: get tested for HIV and HCV.

The campaign encompassed large-scale digital, social and outdoor marketing developed with Uniworld Group and Clear Channel; massive mobilization of community leaders and local institutions to promote and destigmatize testing; and widespread HIV and HCV testing.

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