Unleashing Human Ingenuity and ROI With Data
![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/fae7b0ab-a121-4ffa-9a8a-8a0957615459_rw_1920.jpeg?h=399c644d92cab40752a0cb79cf71f5af)
Role:
Creative Director, Designer & Design Strategist
Problem:
The need to enable teams to collaborate better, work faster, leverage data more when it comes to media buying and inventory for CPG goods
Solution:
Canvas, a AI + data-driven engine that unleashes human ingenuity to develop differentiated works of art: engaging campaigns that deliver ROI
Impact:
More informed teams that can make better buying decisions around media placement
Team:
Alexander Perlstein
Steve Rechtman
Ryan Provost
Carol Irgang
Executive summary
– A 6-week deep dive revealed a lot, helping to form an ambitious roadmap to drive the change the organization seeks for real-time and collaborative capabilities
– The simultaneous announcement of a new organizational structure also revealed strong progress against a vision for real time learning, insight and measurement
– The recommendations are built from a marriage of current state assessments, future state ambitions, and industry-based maturity mapping.
– The recommendation and roadmap leans into initiatives that leverage as much existing and newly designed data/capabilities, while also creating a new platform for collaboration to drive organizational effectiveness.
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What We Did
– Conducted over 30 interviews across the organization and agency partners
– Reviewed all documents, reports, tools, capabilities, and systems
– Completed a benchmarking Maturity Assessment to understand gaps/needs
– Held a full day team design thinking session to envision the future
– Reviewed all documents, reports, tools, capabilities, and systems
– Completed a benchmarking Maturity Assessment to understand gaps/needs
– Held a full day team design thinking session to envision the future
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![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/eb356e74-9265-46cf-b8a3-d7320ad72721_rw_1920.jpeg?h=4134f93f79cd82a7d5448aeb66c8b17a)
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![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/897707d1-380e-4566-ba52-b5300120655b_rw_1920.jpeg?h=4e69a8da80e420a761e08142605c3047)
What We Did
– Conducted over 30 interviews across the organization and agency partners
– Reviewed all documents, reports, tools, capabilities, and systems
– Completed a benchmarking Maturity Assessment to understand gaps/needs
– Held a full day team design thinking session to envision the future
– Reviewed all documents, reports, tools, capabilities, and systems
– Completed a benchmarking Maturity Assessment to understand gaps/needs
– Held a full day team design thinking session to envision the future
+++++++++++++++++++++++++++++++++
![](https://cdn.myportfolio.com/2e767621-99a0-420a-81a7-40672ac216f0/0039badd-0b91-4c9d-9c77-b41802442bf0_rw_1920.jpeg?h=72db91490dec9f9d8d1b3e6a90f4e064)
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