Unleashing Human Ingenuity and ROI With Data
Role:
Creative Director, Designer & Design Strategist
Problem:
The need to enable teams to collaborate better, work faster, leverage data more when it comes to media buying and inventory for CPG goods
Solution:
Canvas, a AI + data-driven engine that unleashes human ingenuity to develop differentiated works of art: engaging campaigns that deliver ROI
Impact:
More informed teams that can make better buying decisions around media placement
Team:
Alexander Perlstein
Steve Rechtman
Ryan Provost
Carol Irgang
Executive summary
– A 6-week deep dive revealed a lot, helping to form an ambitious roadmap to drive the change the organization seeks for real-time and collaborative capabilities
– The simultaneous announcement of a new organizational structure also revealed strong progress against a vision for real time learning, insight and measurement
– The recommendations are built from a marriage of current state assessments, future state ambitions, and industry-based maturity mapping.
– The recommendation and roadmap leans into initiatives that leverage as much existing and newly designed data/capabilities, while also creating a new platform for collaboration to drive organizational effectiveness.
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What We Did
– Conducted over 30 interviews across the organization and agency partners
– Reviewed all documents, reports, tools, capabilities, and systems
– Completed a benchmarking Maturity Assessment to understand gaps/needs
– Held a full day team design thinking session to envision the future
– Reviewed all documents, reports, tools, capabilities, and systems
– Completed a benchmarking Maturity Assessment to understand gaps/needs
– Held a full day team design thinking session to envision the future
+++++++++++++++++++++++++++++++++
What We Did
– Conducted over 30 interviews across the organization and agency partners
– Reviewed all documents, reports, tools, capabilities, and systems
– Completed a benchmarking Maturity Assessment to understand gaps/needs
– Held a full day team design thinking session to envision the future
– Reviewed all documents, reports, tools, capabilities, and systems
– Completed a benchmarking Maturity Assessment to understand gaps/needs
– Held a full day team design thinking session to envision the future
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